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Illuminant’s chief executive, director of operations, and Australia’s ambassador to China

Illuminant Partners wins 2008 Australia-China Business Entrepreneurial Award

November 10th, 2008

FOR IMMEDIATE RELEASE

Hong Kong — Illuminant Partners, a Beijing based multi-disciplinary public relations and strategic communications agency has won 2008’s AustCham Australia-China Business Entrepreneurial Award.

Announced by CNN Hong Kong anchor Andrew Stevens at the Awards gala dinner on Thursday November 6th, Illuminant Partners was one of more than sixty entrants to the awards, now in their 16th year. The ACBA Business Entrepreneurial Award is given annually in recognition of an Australian-originated business which has demonstrated entrepreneurial excellence in greater China.

Australia’s ambassador to China H.E. Dr Geoff Raby described the award as “the most sought-after award of its kind outside of Australia”. Illuminant’s chief executive Simon Cousins said “Our ACBA award recognises entrepreneurial excellence in China, and to that end, we are honoured to have been elected this year’s winner by our peers. The award belongs to our entire team and also to our fantastic clients, without whom Illuminant would not have been able to develop and implement such interesting and effective campaigns over 2008.”

Roger Wolfe, Chairman of the Australian Chamber of Commerce Beijing said “AustCham Beijing extends sincere congratulations to Illuminant Partners on winning at the 2008 AustCham Australia-China Business Awards. Illuminant’s innovative team proved they have the passion, vision and commitment needed to overcome stiff competition and come up trumps.”

Illuminant is based in Beijing with operations throughout China’s mainland and Hong Kong. The agency’s core team first began working together in 2004 and began life as Illuminant Partners in June 2007. Illuminant supports the public relations and strategic communications needs of many of the region’s best brands, including the world’s largest insurance broker Aon, 151-year-old global design and engineering consultant Hyder, China’s largest foreign gold miner Sino Gold and dozens of foreign government agencies and SMEs. Illuminant employs a staff of 25 across its Beijing and Hong Kong operations.

The 2008 Australia-China Business Awards were announced at a gala dinner at Hong Kong’s Grand Hyatt Hotel on November 6th in the presence of Australia’s ambassador, all of Australia’s consuls-general, Austrade’s senior trade commissioner and more than 150 guests from across China.

About the AustCham Australia-China Business Awards (ACBA):

Since its inception in 1993 the AustCham Australia-China Business Awards is a means of recognising companies that have worked to deliver Australian products or services to the greater China region. The awards have grown in stature over the years and are now recognised as a high profile celebration of business success among Australian business communities in the region.

The organizers of the ACBA include the Australian Chamber of Commerce Hong Kong & Macau, AustCham Beijing, AustCham Shanghai, AustCham South China, the Australian & New Zealand Chamber of Commerce Taipei, the Australia-China Business Council and the Hong Kong Australian Business Association. The ABCA is fully recognized and supported by the Australian Government and the Australian Trade Commission.

Tourism Austria and Travel Channel China, originally uploaded by Illuminant Partners.

Dr. Petra Stolba, CEO of the Austrian National Tourism Office, visited Beijing as one of her major stops on her tour throughout Asia. In cooperation with our friend and Head of the Austrian National Tourist Office Beijing, Josef Stockinger (who amazed journalists and travel agents with his witty speech in fluent Mandarin), Illuminant Partners had the pleasure to arrange an interview with Travel Channel China and Dr. Stolba during a tourism workshop at the Landmark Hotel today.

Austria, which ranks among the top ten tourist destinations in the world, welcomes more than 170,000 Chinese tourists every year, making China the third largest overseas tourist market for the beautiful country in the heart of Europe.

In 2009, Austria will focus on marketing the 200th anniversary of the death of the outstanding composer Joseph Haydn (1732-1809), who started his career as a member of the oldest boys choir in the world, the Vienna Boys’ Choir. The Austrian city of Linz will also be the European Capital of Culture in 2009.

In her interview Dr. Stolba was confident that an ever increasing number of Chinese tourists will discover the beauty and cultural heritage of Austria and invited the audience of Travel Channel China to come and see the home of “Sisi gongzhu” and “Sound of Music” themselves and to discover how Austria has changed in its more than 1,000 years of history.

Blog posting by Illuminant’s Director of Account Services, Anja Knass.