A source of light

brown and red, originally uploaded by Illuminant Partners.

Despite the Summer Olympics it seems that 2008 was, so far, a quite disastrous year for Chinese government. The snow chaos before Spring Festival, the international criticism during the Olympic torch relay, the Sichuan earthquake in May and the recent milk scandal are forcing the Chinese government to make their crisis management not only more efficient, but also more transparent.

But not only for the Chinese government has the year 2008 turned out to be a challenging year. The current unstable situation on the financial markets in combination with the post-Olympic slow down of the Chinese economy may lead to a dangerous combination for private companies on the Chinese market.

The better you know the risks you might face during your market entry, the better you can prepare and find ways to even profit from a seemingly disadvantageous situation. A good understanding of the market place your company is in and of all the internal and external factors that might affect your operations is the key to a successful business strategy. This is especially true, when you are new to the market and your competitors are already have an efficient crisis management and good market understanding.

We, at Illuminant Partners, are experts in strategic communications and can help your company to

• understand the market you are operating in and the potential internal and external factors that might affect your business negatively from a PR and marketing perspective.
• analyze the market position of your competitors and their strategic communication choices
• create a crisis management plan based on clear and pro-active strategic communication actions

Please do not hesitate to contact us directly for more detailed information on how Illuminant Partners can help your company to successfully get through the current global crisis and establish yourself on the Chinese market effectively.

Blog posting by Anja Knass, Director of Client Services