A source of light

BEIJING, CHINA 15th June 2009 SinoTech Group (www.sinotechgroup.com.cn), the leading Chinese full service digital marketing company, announced today that has entered into a strategic partnership with Illuminant Partners, a Beijing-based multidisciplinary public relations and strategic communications agency. Under this agreement, SinoTech Group will provide Illuminant Partners with digital marketing products and services for their clients in China and the Asian Pacific region.

“I am excited about this partnership with Illuminant Partners. They are an independent PR firm of a similar age to that of SinoTech Group and have a very professional approach to their clients. I am pleased that SinoTech Group can provide Illuminant Partners with digital solutions such as Online Reputation Management, Search and Social Media Marketing as well as Online Analytics and Measurement tools,” said Dr. Mathew McDougall, Chief Executive Officer of SinoTech Group.

“With a trend towards more digital integration within PR, especially social media, we are one of a movement of new-style PR agencies offering highly-digitally integrated campaigns to our clients. Staying ahead of the digital curve is the differentiating factor in our ability to achieve superior communications outcomes for our clients, so it is important for Illuminant Partners to work with likeminded strategic partners” said Simon Cousins, Chief Executive of Illuminant Partners, “SinoTech Group has an outstanding history of innovation and creative approaches within the digital media market, and we expect their approach to add tremendous value in achieving and exceeding the communications objectives of our clients.”, continued Mr. Cousins.

For media enquiries, please contact Ms Chen ZHU at Illuminant Partners, +86 10 5879-4050 or chen.zhu-at-illuminantpartners.com

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