Ouzo of Plomari Isidoros Arvanitis launched in China
Posted in Food & Beverage, Illuminant Partners, Public Relations on June 24th, 2008 by A source of light
Ouzo of Plomari launch in Beijing 2008-06-20 (155), originally uploaded by Illuminant Partners.
Launching the Legend of Greece
On Friday June 20, Illuminant Partners assisted Ouzo of Plomari Isidoros Arvanitis, the leading premium Ouzo brand in Greece, to successfully launch its delicious aniseed-flavored liquor in Beijing.
Ouzo of Plomari Isidoros Arvanitis is the first Greek ouzo to ever enter the Chinese market, and will soon be available in premium bars, restaurants and retailers across China.
More than 100 invited guests from Beijing’s food and beverage, media and entertainment industry responded to our hand-written invitations (“Come have a drink with me!”) and enjoyed this wonderful ouzo which is a synonymous with Greek life of leisure and the perfect ingredient for a refreshing summer cocktail.
Find more information about this new lifestyle drink on the official website or contact the Ouzo of Plomari team directly via email to get invited to the next event!
