A source of light

SmartTrans Kooka Networking at BCA 2008-08-15 (6), originally uploaded by Illuminant Partners.

Illuminant is proud to have supported our client SmartTrans through its triumphant success at the Beijing 2008 Olympic Games.

SmartTrans, an Australian Stock Exchange listed company (ASX: SMA), supplied Olympic sponsors with its fantastic EventTrack service – an all in one GPS navigation, VIP transportation, and translation tool. High profile clients including Coca-Cola, McDonald’s, Omega, BHP Billiton, Macquarie Bank, and DB Schenker relied on EventTrack for their Gamestime VIP transportation needs.

This fantastic achievement was the result of a months-long, intensive collaboration between SmartTrans and Illuminant.

Illuminant worked closely with SmartTrans to support its Gamestimes efforts, having secured the endorsement of Australian Prime Minister Kevin Rudd at his inaugural visit to China earlier this year. Rudd’s endorsement of EventTrack at its April 10 launch event marked the Mandarin-speaking prime minister’s only commercial endorsement during his trip. Illuminant’s support for SmartTrans continued right through Gamestime.

We’re extremely proud of our work for SmartTrans and look forward to continuing our collaboration, as SmartTrans furthers its success in the Chinese marketplace post-Games.

We’re pleased to have worked with the Australian Trade Commission to write up a case study for our fantastic transport technology client SmartTrans. The case study went live on the Austrade website on 5th June. You can read the whole case study by clicking here.

Kevin Rudd launching SmartTrans EventTrack (3), originally uploaded by Illuminant Partners.

Illuminant Partners was enormously proud to have coordinated the official China launch of SmartTrans EventTrack by Australia’s prime minister Kevin Rudd.

The launch event, held in front of an audience of 200 invited guests, was the sole commercial product launch which the prime minister supported during his first official visit to China as Australia’s leader.

SmartTrans EventTrack is a unique technology service which provides transport planning and services to VIPs, officials and guests of major events such as the Beijing Olympics.

The prime minister’s speech:

Television coverage on CCTV:

We’ve been helping a fantastic Australian company called SmartTrans to introduce their world-leading Olympic and major events transport technology, EventTrack, to China and Hong Kong.

This little cartoon, penned by our art director Olivia Ye, graphically represents a true story of a foreign friend of ours who tried to get to the Beijing Capital International Airport by flapping his arms at the taxi driver. The driver dropped him off at a Peking Duck restaurant!

Ahh… the communications gap. A problem that EventTrack by SmartTrans neatly solves, and helps thousands of people make their appointments in tricky foreign cities like those found in China.